Dealers are excited to be a part of this year's NADA convention, and they're more educated about the digital landscape than ever before.  Whereas social media was the hot topic of years past, in 2012 dealers want to know how to meaningfully connect with people in their community over the long term.

That means figuring out what their specific 'conversation calendar' looks like.  For example, do you have a centralized message you want put out each day, one topic that any socially savvy employee can contribute to?

What's so exciting is learning how creative dealers are with respect to merchandising their cars and participating in social and business driving behavior simultaneously.  Lots of learning is happening on both sides of the table, and that makes for highly productive conversations.

Today we welcomed Facebook representatives to Dealer.com booth 3301, and this evening we celebrate our clients with a client appreciation party at HAZE Nightclub.

Thanks to all of the dealers who are so generous with their time and have expressed such eagerness to learn about the platform approach to their businesses.  We're here to chat about strategies to help -- hope to see you at booth 3301 this weekend!



Joe Mescher is the Digital Marketing Evangelist for Dealer.com.  He will be attending the 2012 NADA Convention and Expo, and is available to discuss your specific questions at the Dealer.com Booth 3301.